The MEMOS thesis project is the finale of a MEMOS Graduate’s journey. From the class of XXVI, we are publishing a few to highlight their outstanding projects and give future MEMOS hopefuls and idea of what to expect for their public presentations. 

To start of this series, Madella Award Winner Maja Pekovic with her MEMOS project titled: : “The Winning Formula: Mapping Out the Montenegrin Olympic Committee‘s Sustainable Financial Course” 

The Montenegrin Olympic Committee (MOC) faces significant financial challenges that threaten its long-term sustainability and governance efficiency. These challenges primarily stem from limited revenue diversification, heavy reliance on government funding, and restricted sponsorship opportunities due to market exposure constraints. This study explores the financial sustainability of National Olympic Committees (NOCs), emphasizing the necessity of diversified revenue streams to enhance financial autonomy and ensure robust national sports development.

This research analyses the MOC’s financial structure and identifies key vulnerabilities, including dependence on fluctuating government budgets and the lack of alternative income sources. Comparative case studies of successful NOCs, such as the self-sustaining revenue model of the United States Olympic and Paralympic Committee and the national lottery funding models in various European countries, offer valuable insights. Additionally, the study examines the potential of tax incentives and private-sector engagement as mechanisms for increasing financial stability.

Findings indicate that financial autonomy is crucial for NOCs to maintain operational resilience and reduce exposure to political and economic uncertainties. The study highlights best financial management and governance practices, advocating for strategic revenue diversification through sponsorships, commercial partnerships, Olympic Solidarity funds, and innovative funding mechanisms. By adopting these strategies, the MOC can strengthen its financial foundation, support athlete development, and contribute to the long-term sustainability of the Montenegrin sports sector.

This research contributes to the broader discourse on sports financing by addressing a critical gap in the literature, particularly in underrepresented regions such as the Western Balkans. The recommendations aim to equip the MOC and similar organisations with actionable strategies to enhance financial independence, governance efficiency, and long-term viability in the global sports landscape.