Earlier this year, we started our series of sharing MEMOS XXVI in English public presentations to highlight a few outstanding projects and give future MEMOS hopefuls and idea of what to expect for their public presentations.

Next up, we have MEMOSIAN Jing Zhao from FISU Summer World University Games with her project titled, “FISU Summer Games Future Directions”.

The Project Description: “This paper explores the future directions of the FISU Summer Games, organised by the International University Sports Federation (FISU). Founded in 1949, FISU aims to positively influence future leaders through university sports experiences. The FISU Summer Games, a flagship event since 1959, have evolved into one of the world’s largest multi-sport events, drawing thousands of student-athletes.

Despite their success, the FISU Summer Games face several challenges, such as geographical dispersion, limited media recognition, high costs, and competition with other events. To address these issues, the FISU Global Strategy was released in 2021, prompting several initiatives. To support these efforts, the author conducted a comprehensive literature review on recent trends in major sports events, benchmarked against analogous events, and performed surveys and interviews with various stakeholders.

Based on the study, further recommendations in various areas have been developed, including refining the sports programme, establishing a FISU Games Park and Host University Project, adjusting FISU hosting requirements, increasing support for host cities, enhancing relationships with International Sports Federations and other major multi-sport event owners, and redefining target audience strategies to enhance brand awareness. The author aims for these recommendations to strengthen the impact and sustainability of the FISU Summer Games, ensuring their ongoing success and growth.”

To follow Jing Zhao’s successes, follow her on LinkedIn!

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